WaystoCap, the African trading platform, named “Technology Pioneer” by World Economic Forum


World Economic Forum names African trading platform, WaystoCap.com, “Technology Pioneer”

Fast-growing African business to business marketplace, WaystoCap.com, announced today it has been selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers,” a selection of the world’s 61 most innovative companies. WaystoCap is the first North African, and Moroccan startup to receive the award.

Founded in 2015, WaystoCap has quickly made its mark on trade in Africa. Helping hundreds of small businesses all across the continent from Ouagadougou to Casablanca find trusted partners with whom they can work, and grow their business in the WaystoCap ecosystem. The startup uses technology to empower both the smallest and largest companies to find verified and trusted suppliers, and buyers; make and receive payments in complete security, and benefit from a globally competitive solution.

The World Economic Forum’s Technology Pioneers community comprises early-stage companies from around the world that are involved in the design, development and deployment of new technologies and innovations, and are poised to have a significant impact on business and society.

Following WaystoCap’s selection as Technology Pioneer, Co-founder and CEO, Niama El Bassunie, will be participating in the World Economic Forum Annual Meeting of the New Champions. This meeting, also dubbed “Summer Davos” will be held in Tianjin, China, September 18-20 2018. Many Pioneers will also attend the Annual Meeting in Davos, in January 2019, and continue to participate in dedicated Technology Pioneer community events over the course of the next two years.

“We welcome WaystoCap in this diverse group of technology pioneers,” says Fulvia Montresor, Head of Technology Pioneers at the World Economic Forum. “WaystoCap and its fellow pioneers are front and center in shaping the ongoing Fourth Industrial Revolution and we believe they will be transforming society and industry in a positive way in the years to come.”

“The Fourth Industrial Revolution, a concept born from the World Economic Forum, is unfolding before our eyes,” said Niama El Bassunie, WaystoCap Co-founder and CEO. “At WaystoCap’s we are creating a trust network that allows African businesses to trade internationally. We are building an online marketplace using technology based around trust, verification, and security so African SMBs can buy and sell globally; revolutionizing the way they do business, and opening up opportunities that have not existed previously.”

The new Technology Pioneers were chosen to join an existing community of groundbreaking companies by a selection committee of more than 60 academics, entrepreneurs, venture capitalists and corporate executives. The committee based its decisions on criteria including innovation, potential impact and leadership. Past recipients include Airbnb, Google, Kickstarter, Mozilla, Palantir Technologies, Spotify, TransferWise, Twitter and Wikimedia. Notable members of the committee include Esther Dyson (Executive Founder, Way to Wellville), Neil Rimer (General Partner and Co-Founder Index Ventures) and Lee Sang-Yup (Distinguished Professor and Dean, Korea Advanced Institute of Science and Technology, Republic of Korea).

All info on this year’s Technology Pioneers can be found here: http://wef.ch/techpioneers18

More information on past winners can be found here.

About WaystoCap

WaystoCap is creating a marketplace for B2B in Africa. The firm uses technology to create an ecosystem of buyers and sellers all over the continent and giving them the tools to trade internationally. For more information, visit: www.waystocap.com

About World Economic Forum

About World Economic Forum: The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas. (www.weforum.org).


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